About US
At Behariji Dealers, we’re not just offering loans—we’re empowering dreams, breaking financial barriers, and rewriting what it means to grow. Established in 1986 in the heart of Delhi, our journey began with a revolutionary vision: to make financial access simple, transparent, and deeply human
In a world where finance often feels rigid and impersonal, we’ve stood as a beacon of trust and transformation for nearly four decades. Whether you’re planning your child’s education, purchasing your first vehicle, expanding your business, or facing a personal emergency, Behariji Dealers is here with tailored financial solutions designed to uplift and enable.
From General Loans to Gold Loans, Education Loans to Mortgage Loans, and Vehicle to Personal Loans, we don’t just fund goals—we help create legacies. Our customer-first approach, flexible terms, and unwavering ethics make us more than a financial service provider. We are your partners in progress.
Join the thousands who’ve experienced the Behariji difference—where tradition meets innovation, and finance becomes a force for positive change.
Behariji Dealers – Fueling Ambitions. Financing Revolutions.
Our Jounery
Since our inception in 1986, Behariji Dealers has been more than just a financial service provider — we’ve been a trusted partner in the financial journeys of individuals, families, and businesses across generations.
Rooted in integrity, transparency, and a deep commitment to our clients, our firm was founded with a simple mission: to make financial planning accessible, reliable, and aligned with real-life goals. Over the past four decades, we’ve grown alongside our clients, evolving with the times while staying true to our core values.
Our Vision
The vision of Behariji Dealers is "build a society that contains an equal opportunity of economical development to live a life with dignity". We take pride in our strong legacy, our commitment to innovation, and the trust we've earned from thousands of satisfied clients. As we continue to grow, we remain focused on our core values and strive to make a meaningful difference in the lives of those we serve.
Our Mission
At Behariji Dealers, we believe that financial planning should be simple, accessible, and empowering. Our mission is to provide reliable, transparent, and timely financial services that enable our customers to make informed decisions and enjoy peace of mind. Behariji Dealers has set a mission to "uplift life of economically weaker section of the society specially from rural and semi urban by delivering them all type of financial services in an efficient manner."
Director's Desk
Before I share what, this company stands for and aims to achieve, I would like to speak about the inspiration behind its creation.
One day, my mentor and guru told me, “If you wish to uplift yourself, work for the upliftment and progress of those less fortunate around you.”
In our Indian culture, when we touch the feet of our elders to seek their blessings, they often say “Jeetey raho!” — which translates to “May you live forever.” But as my guru explained, this doesn’t mean merely living a long life. It means living a life that becomes immortal through one’s work, service, and devotion towards others.
With this guiding thought, Behariji Dealers Pvt. Ltd. was established — not just as a business enterprise, but as a vision rooted in service, integrity, and empowerment.
– Sher Bahadur Singh
At Behariji Dealers Pvt. Ltd., we believe that financial growth should not be a privilege — it should be an opportunity accessible to all.
Our journey began with a simple yet profound thought: true progress is achieved when we help others move forward with us. Guided by this philosophy, our mission as a Non-Banking Financial Company is to empower individuals and businesses through financial inclusion, integrity, and innovation.
In today’s fast-paced economy, access to fair and transparent financial support can change lives. Whether it’s a small business looking to expand, a family striving for stability, or an entrepreneur taking their first step — we aim to be the bridge that turns aspirations into achievements.
We understand that finance is not just about numbers; it’s about trust. Every decision we make is driven by the values of honesty, responsibility, and compassion. Our goal is not only to provide financial solutions but to build long-term relationships that inspire confidence and mutual growth.
At Behariji Dealers Pvt. Ltd., we are committed to conducting business with a conscience — ensuring that every effort we make contributes to the broader goal of economic upliftment and social progress.
Together, let us build a future where financial empowerment becomes the foundation of lasting success and collective prosperity.
– Rakesh Verma
Our Core Values
Integrity
We conduct our business with honesty, transparency, and the highest ethical standards. Trust is at the heart of every relationship we build.
Customer-Centric Approach
Our customers come first. We listen, understand, and deliver solutions that are tailored to their unique financial goals and needs.
Reliability
With over three decades of experience, we have built a strong foundation of dependability. Our clients know they can count on us for consistent and timely support.
Innovation
We embrace change and constantly seek smarter, faster, and more efficient ways to serve our clients in a digitally evolving financial landscape.
Simplicity
We believe financial services should be simple and accessible. We break down complex processes to ensure clarity and ease for our customers.
Empowerment
Our goal is to empower individuals and businesses by providing the right financial tools, knowledge, and resources to make informed decisions.
Behariji Dealers, established in 1986, has been a trusted name in the financial services industry for nearly four decades.